Why "Range Anxiety" is actually just "Percentage Anxiety" (and how Rory Sutherland cracked the psychology)
We see it constantly in mainstream commentary: critics claiming EV batteries need double or triple their current range before they are practical. But behavioural economist Rory Sutherland recently pointed out something fascinating about how our brains process battery levels versus actual driving range.
The problem is not engineering; it is psychology.
We have been conditioned by smartphones to view a 15% battery level as a red-alert crisis. When an EV dashboard displays 15%, our instinct triggers the exact same panic.
However, distance changes the entire equation:
\- 5% on a high-capacity long-range battery might still leave you with 40 km of range—more than enough to comfortably reach the nearest fast charger or home. Yet seeing "5%" triggers instant panic.
\- 50% on a small 200 km city battery leaves you with 100 km, which feels totally safe simply because 50% sounds like a big cushion.
When you translate state-of-charge into actual kilometres, the anxiety vanishes.
A standard petrol or diesel dual-cab utility or sedan typically gets 600 km to 700 km out of a tank in real-world driving. Many modern EVs easily cover 400 km to 500 km on a single charge. Very few Australian drivers cover more than 50 km per day for standard commutes. The physical capability is already there; the barrier is purely a psychological blockage.
Engineers are working around the clock to squeeze more miles out of battery chemistry to solve a problem that is largely down to display design.
The next time a mate brings up range anxiety as a reason not to consider an EV, ask them a simple question: Are you worried about the kilometres left on the dashboard, or are you just afraid of a low percentage number?
Once you switch the display settings from percentage to distance, the anxiety vanishes.