Help me to understand this
Recently I had a new release and I used meta ads through instagram reel I made, engagement type was website visit (added link straight to Spotify) spent 49euro over the 7 days and the results came like this: 15k views, 10k reach, 611 website visits (overall clicks is 784) 3s plays 5k, 20 shares and 8 saves with 0.08 euro per click. This campaign was successful but however only a fraction of people actually listened the song, I've get around 70 streams with 14 listeners. Is it because of the song? Now I'm making a new one which is so much better in terms of sound selection, mix, master etc and I'm thinking to do the same campaign I did before.