u/coldsyntaxx

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My family has a coffee farm in Coorg, and we have around 200 avocado trees as a secondary crop. We grow the larger Indian variety (not Hass), and the taste and texture are really good. Some fruits even weigh around 700–750g.

I've been selling directly to cafés, juice shops, restaurants, and fruit vendors around Mysore and nearby areas. The price I usually get is around ₹70/kg, sometimes a little more or less.

What surprises me is that I see avocados being sold in supermarkets and on quick-commerce apps for much higher prices. I understand there are logistics and retail margins involved, but I feel like I'm missing a better way to sell.

My goal is to build a consistent supply business instead of just selling harvest-to-harvest.

For people in Mysore:

- Where do you think I should be looking for buyers?

- Are there cafés, health food stores, or businesses that regularly buy directly from farmers?

- Would branding and social media actually help, or should I focus on B2B?

- If you were in my position, what would you do?

I'm not trying to advertise or sell here—I'm genuinely looking for advice from people who understand the local market. Any suggestions would be greatly appreciated.

My family has a coffee farm in Coorg, and we have around 200 avocado trees planted between the coffee plants. Avocados are a secondary crop for us, but demand seems to be growing every year.

Our avocados are the larger Indian variety (not Hass). Some fruits weigh up to 700–750g, the taste and texture are excellent, although a few trees produce smaller fruits. Since they're grown alongside coffee, the water requirements have worked out well for our farm.

Here's what I'm struggling with:

I'm currently selling directly to local cafés, juice shops, fruit vendors, and restaurants by cold outreach. Prices I've sold at range from ₹50–100/kg, with an average of about ₹70/kg.

But then I see supermarkets, premium fruit stores, and quick-commerce apps selling avocados for ₹150–300/kg, and sometimes even ₹150 per fruit. I know there are middlemen, logistics, and retail margins involved, but I still feel like I'm missing something.

Long term, I'd like to build a reliable supply business rather than just selling as a farmer. I want to understand the market, create consistent demand, and maybe even build a brand around our avocados.

If you were in my position:

- How would you find better buyers?

- Would you focus on D2C, B2B, branding, or something else?

- Is digital marketing actually worth it for a farm like this?

- What mistakes do you think I'm making?

I'm not looking to promote my farm here—I'm genuinely trying to understand how this market works. I'd really appreciate advice from anyone who's worked in farming, food businesses, retail, or distribution.

​

My family has a coffee farm in Coorg, and we have around 200 avocado trees planted between the coffee plants. Avocados are a secondary crop for us, but demand seems to be growing every year.

Our avocados are the larger Indian variety (not Hass). Some fruits weigh up to 700–750g, the taste and texture are excellent, although a few trees produce smaller fruits. Since they're grown alongside coffee, the water requirements have worked out well for our farm.

Here's what I'm struggling with:

I'm currently selling directly to local cafés, juice shops, fruit vendors, and restaurants by cold outreach. Prices I've sold at range from ₹50–100/kg, with an average of about ₹70/kg.

But then I see supermarkets, premium fruit stores, and quick-commerce apps selling avocados for ₹150–300/kg, and sometimes even ₹150 per fruit. I know there are middlemen, logistics, and retail margins involved, but I still feel like I'm missing something.

Long term, I'd like to build a reliable supply business rather than just selling as a farmer. I want to understand the market, create consistent demand, and maybe even build a brand around our avocados.

If you were in my position:

- How would you find better buyers?

- Would you focus on D2C, B2B, branding, or something else?

- Is digital marketing actually worth it for a farm like this?

- What mistakes do you think I'm making?

I'm not looking to promote my farm here—I'm genuinely trying to understand how this market works. I'd really appreciate advice from anyone who's worked in farming, food businesses, retail, or distribution.

​

My family has a coffee farm in Coorg, and we have around 200 avocado trees planted between the coffee plants. Avocados are a secondary crop for us, but demand seems to be growing every year.

Our avocados are the larger Indian variety (not Hass). Some fruits weigh up to 700–750g, the taste and texture are excellent, although a few trees produce smaller fruits. Since they're grown alongside coffee, the water requirements have worked out well for our farm.

Here's what I'm struggling with:

I'm currently selling directly to local cafés, juice shops, fruit vendors, and restaurants by cold outreach. Prices I've sold at range from ₹50–100/kg, with an average of about ₹70/kg.

But then I see supermarkets, premium fruit stores, and quick-commerce apps selling avocados for ₹150–300/kg, and sometimes even ₹150 per fruit. I know there are middlemen, logistics, and retail margins involved, but I still feel like I'm missing something.

Long term, I'd like to build a reliable supply business rather than just selling as a farmer. I want to understand the market, create consistent demand, and maybe even build a brand around our avocados.

If you were in my position:

- How would you find better buyers?

- Would you focus on D2C, B2B, branding, or something else?

- Is digital marketing actually worth it for a farm like this?

- What mistakes do you think I'm making?

I'm not looking to promote my farm here—I'm genuinely trying to understand how this market works. I'd really appreciate advice from anyone who's worked in farming, food businesses, retail, or distribution.