u/djtcc

I have been working on outcome-based pricing for a company I work with. One of the issues that arose was attribution: how can you prove that what your product did caused the outcome - the result that mattered to you when you bought the product.

After much thought, spurred by a substack article from a friend, I came to the conclusion that seeking attribution is the wrong question. The right question is how to set the conditions against which buyer and supplier agree a result has been achieved and a payment therefore due.

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I have read a lot of posts asking about how to find customers for a new SaaS product.

There is a problem many founders make. They build the product then look for customers. It is often easier, quicker and better to look for people with the problem you are interested and ask what would help them. Once you have had this conversation with 50-100 people, build the product. This approach leads ta better product and early candidate buyers. It guides your messaging and targeting. You sell the problem then, and only then, introduce the product. A wise pal once said "helping sells but selling doesn't help."