Monthly only vs monthly + annual for a new SaaS?
For those who have launched SaaS products: did you offer annual billing from day one, or start monthly-only and introduce annual later?
I'm building an early-stage B2B SaaS (developer tool/engineering productivity) where customer expectations and onboarding are still being refined. Monthly feels safer because the commitment is smaller, feedback loops are faster, and dissatisfied customers can leave without a large refund conversation.
Annual is attractive for cash flow and commitment, but I’m wondering whether it creates avoidable pressure too early, especially before retention and product maturity are proven.
Did you launch with both monthly and annual? Or did you keep annual sales-assisted / manual until the product was more stable?
Interested in your perspectives.
Thank you!