Does anyone have a framework for measuring LLM visibility for PR?
I work in PR and am interested in measuring the impact of earned media on LLM visibility and the relevant metrics and insights for PR.
Suggestions I’ve seen include measuring your performance for relevant prompts before and after a specific PR hit/campaign/announcement and measuring the same set of prompts over time.
A lot of GEO tools and content I see is set up for digital marketing and website content strategy that isn’t directly relevant for PR. And the fact that earned media is just one potential influence on LLM visibility complicates measuring overall visibility that is also influenced by website content and non-PR activities.
I think the suggestion to measure website referral traffic makes sense.
I’m still new to this so please forgive any ignorance.