Are senior “Head of” or “Chief” roles genuinely open to regular applicants?
I’d like to hear from recruiters and hiring managers.
For senior roles such as Head of Marketing, Marketing Director, or CMO, how often is someone actually hired through a normal job application?
I’ve always assumed these positions are usually filled through referrals, executive search firms, or existing professional relationships. Yet companies still advertise them publicly and accept applications.
Are they genuinely open to outside candidates, or do companies often already have preferred candidates by that stage?
I’ve been applying for senior roles for around 6 months and have received almost no replies, despite having relevant leadership experience. I understand the market is difficult, but the complete lack of response has made me question whether applying through job portals is even a realistic route at this level.
From an HR or hiring manager’s perspective, can strong external applicants really reach the interview stage this way? If so, what usually separates the applications that get reviewed from those that disappear into the system?