Brand authenticity and A.I.
For a paper I'm writing for a marketing journal, I'm researching how marketers use AI in their work while still protecting brand authenticity. It's becoming increasingly clear that LLMs can distort human semantics and brand voice over time. I'd love to hear your thoughts and any best practices you've developed. Pls drop a comment or DM me.
Where in your workflow does AI touch brand-facing content: copywriting, social, case studies, sales enablement, customer comms? Is it full content creation, editing, or just ideation?
Do you disclose the use of AI in content, internally or externally? Does that disclosure change how the content is received?
What's your review process for catching "AI voice" before AI-generated content get published?
Thanks! 🙏