Sony and Panasonic will not have their own booths at CES 2027, ending a run that goes back to 1967
CES 2027 is January 6–9 in Las Vegas. Sony and Panasonic are both sitting it out as exhibitors, after showing up since the first show in 1967.
Sony has confirmed that neither the group nor its affiliates will exhibit. It already had no booth of its own in 2026. The only presence that year was the Sony–Honda Afeela EV, and that joint venture has since been dropped. Sony’s stated reason is a shift toward entertainment, intellectual property, and technology for content creators. It has also handed the Bravia TV business to TCL.
Panasonic decided in July not to take its own stand and told the organizers then. That ends 60 consecutive years of its own booth, 1967 through 2026. Panasonic says the ways of presenting new products have changed, so it will use industry shows and its own events instead. It says this is not a cost cut. 2028 is still open, and it may still appear inside an industry-association booth. It will not have a Panasonic booth.
4kfilme.de’s read, published October 1, is that this is more than a scheduling choice. CES used to be where these two companies put televisions, home entertainment, and disc players in front of the industry. Both are now declining that stage. The show itself has moved toward AI, robotics, energy, and vehicles, and the old consumer-electronics booth has lost its point. Product news is going out through dealer events, YouTube, and specialist fairs instead.
Neither company mentioned Blu-ray players in the decision. Panasonic is still selling the current decks, and it is moving that production from Shah Alam, Malaysia, to its existing Dalian joint venture. Sony is still selling the UBP players. What the booth exit does show is that neither company thinks a new television or a new disc player is worth a stand at the biggest consumer-electronics show in the world. For a format whose mainstream hardware already comes from these two names, that is the shift.
Source (German): https://www.4kfilme.de/ces-2027-ohne-sony-und-panasonic-was-hinter-dem-rueckzug-der-elektronik-giganten-steckt/