STS concept idea! 🪽
I hope you guys like walk with me here😭, but anyway this came to me after rewatching Emily and Samara's performance in Dream Academy to Wannabe.
I’m thinking something along the lines of a “Valley Girl” / retro California teen concept. So not necessarily strictly ’80s or ’90s, but more like a fictionalized version of that whole California-girl aesthetic. so think like malls, rollerblading, beaches, diners, sleepovers, gossiping with ur friends, hanging out after school, etc.
For the visuals, I’m imagining a mix of neon and pastel colors, big hair, colorful clothes, denim, roller skates, sunglasses, scrunchies, etc. Basically that really exaggerated, “sitcom-like” version of a California teenage girl. I also think they could take inspiration from ’80s/’90s fashion while incorporating some early-2000s elements, so it doesn’t feel like they’re trying to recreate one specific year.
And I think female friendship should be a pretty big part of the concept. like Instead of every MV having to revolve around just romance or the girls being “sexy,” the story could just be about them having fun together. :)
I also think that would also give them a lot of room for fun promotional content. they could have them recreate a sitcom intro, do mall/diner photoshoots, have roller-skating content, make “sleepover” videos, do ’90s/2000s-inspired magazine shoots, etc.