
HubSpot "Sunsetting" U-, W-, and J-shaped attribution models?
Has anyone else seen this message? Looks like HubSpot is getting rid of these attribution models.
I've reached out to our rep to get the download (when it's happening, what is this empirical model replacement), but this is a bummer as we use J-shaped attributions for our reporting.
I tried searching for their "upcoming empirical model" with no luck and it doesn't link anywhere. I don't love how vague this is!