u/jbedigital

We’ve been testing Reddit Ads recently and the results are… mixed.

Targeting feels a bit broad, CPCs are lower than Meta/Google, but the conversion side is shaky. Some niches click, others don’t even move the needle.

So I’m curious:

• Has anyone here actually cracked Reddit Ads in Australia?
• Are there certain industries or audiences that respond better?
• Or is it still too niche here to be worth serious spend?

Would love to hear real experiences? Good, bad, or ugly.