Collecting data on the Indian artist merch scene—Help a student out?
Hi everyone,
I’m currently doing a research project on the Indian Music ecosystem, specifically focusing on Artist Merchandise.
We all know the "big" global industries (like K-pop or Western Pop) have their merch game figured out, but I want to understand what’s actually happening here in India. Are we buying merch to support the artist? Is it because the designs are actually good? Or is it just too hard to find and too expensive?
if you are a fan of any indian artist and have bought merch in the last 2 years, i would love to get your perspective!
Link to Google Form: https://forms.gle/8AtjLHNfRjoKEtA26
Time: Takes about 4–5 minutes.
Goal: This is for academic research to understand how the fan-artist connection works in India through physical goods.
I'm happy to discuss this in the comments too—what’s the best (or worst) piece of indie merch you’ve seen lately?
Thanks for helping me finish my project!