u/leacl

Is anyone else cross posting to Rumble? We received an email from them that we should consider this - seems like it’s all news/gaming/politics but I’ve sent some questions back. Any thoughts here?

Saw this in the morning brew newsletter today and thought I’d share!

If your dream career involves a ring light, but you can’t get millions of people to like and subscribe, your moment has arrived. Big brands are increasingly looking to do business with small-time influencers, the Wall Street Journal reports.
Research firm Emarketer forecasts that US-based influencers will earn $21 billion this year and…
Around 45% of brand spending on influencer marketing will go to creators with less than 20,000 followers, compared with 19.5% in 2021.
Nearly 20% of spending will go to “nanoinfluencers” with less than 5,000 followers, compared with a measly 3.1% five years ago.

It’s not just brands with tiny budgets going micro: Companies like Target, American Eagle, and Soul Cycle are among those working with smaller creators—some with as few as 500 followers, per WSJ.
Why are brands thinking small?
Like everything suddenly becoming pistachio-flavored, you can blame it on the algorithm. Since most of what you see in your feed now doesn’t come from accounts you follow, sponsoring a creator with a big following no longer guarantees views.
Meanwhile, the little guys are driving engagement in a big way. Growth marketing firm ATTN found that microinfluencers average a 3.2% engagement rate, while those with 1+ million followers average a 1.1% rate. Accounts with big followings can generate significantly more revenue for brand partners, but they also cost as much as 18x more to partner with, according to Bloomberg.
But maybe don’t quit your day job yet: Evangelizing a brand to your small but mighty band of followers probably isn’t a shortcut to livestreaming from inside a private jet. Compensation for smaller influencers can often just be discounts, $10 gift cards, or some freebies, the WSJ noted. And unlike a steady but less glamorous office job, the size of your paycheck from influencing can vary each month. More than half of the 3,000 full-time creators surveyed by Influencer Marketing Hub last year said they earned below a living wage.

I found a cool tool that we’ve been using to monitor if anyone mentions our site our content. It’s called F5 bot and you can set it up at www.f5bot.com. It’s free

Just add in whatever words or phrases you want monitored.

It has sent me several alerts over the past couple weeks- the one this morning was because someone mentioned our channel on Reddit - so it’s helpful!

Just needed a minute to vent because ‘wow’, I guess I didn’t realize how awful people can be.

We did a more generalized video that it is about getting out there and doing some of the tougher Travel itineraries while you still can, whether it’s age or health issues or what have you that get in the way.

The video has done incredibly well, and overwhelmingly positive comments, but it amazes me that there are those few that are just so incredibly mean. The ones that tell you how much they hate Americans or mad at us because we have the finances to Travel or one person that actually wished that our knees would give out on Machu Picchu. Isn’t that fun?

And why is it that for every 100 good comments, the one mean one that comes in is the one that sits with you the longest?

Rant over- back to life. Have a great day everyone