▲ 8 r/sales

B2B Lead generation small guidelines and tips

My advice for building a good pipeline (comment to add something and I'll update the version):
- know your customer and their problem before calling,
- only talk to people who might benefit from what you bring them,
- call them first (a call gives you 60 seconds of attention and interaction that no other channel will give you),
- data quality is fundamental so you don’t waste your time,
- qualify as early as possible and put aside prospects who aren’t interested or have no urgency, and if they say it’s urgent, ask them how they’re managing without it (you validate the pain), and move forward in their sales process, in which you build a special human relationship and trust when they see that you know what you’re selling.
And finally comes the moment of the decision and the closing.
Don’t be shy, but be confident when you speak, confident that your offer is the best. They don’t want it, they’re not interested? Next one. A no is a no, but only if that no is justified. There’s no shortage of customers.
But the most important thing is execution.
Every day, whatever your mood, pick up your phone, call your prospects, and only stop when your quotas are reached.
The law of large numbers and your determination are your greatest assets.
Market reality and objections will shape your offer and your sales angles. Reality, often shy, hiding and needing to be sought out, is your best ally. Confront reality to move forward.

What would you add / change ?

reddit.com
u/lionstock555 — 2 days ago
▲ 2 r/salestechniques+1 crossposts

Lead generation small guidelines and tips

My advice for building a good pipeline:
- know your customer and their problem before calling,
- only talk to people who might benefit from what you bring them,
- call them first (a call gives you 60 seconds of attention and interaction that no other channel will give you),
- data quality is fundamental so you don’t waste your time,
- qualify as early as possible and put aside prospects who aren’t interested or have no urgency, and if they say it’s urgent, ask them how they’re managing without it (you validate the pain), and move forward in their sales process, in which you build a special human relationship and trust when they see that you know what you’re selling.
And finally comes the moment of the decision and the closing.
Don’t be shy, but be confident when you speak, confident that your offer is the best. They don’t want it, they’re not interested? Next one. A no is a no, but only if that no is justified. There’s no shortage of customers.
But the most important thing is execution.
Every day, whatever your mood, pick up your phone, call your prospects, and only stop when your quotas are reached.
The law of large numbers and your determination are your greatest assets.
Market reality and objections will shape your offer and your sales angles. Reality, often shy, hiding and needing to be sought out, is your best ally. Confront reality to move forward.

Would you add anything ?

reddit.com
u/lionstock555 — 3 days ago