First time visiting this sub

I'm not sure this is what Tiger Cabins had in mind when they booked their Reddit Ad's....

u/lynbod — 15 days ago
▲ 192 r/sales

A PSA, I suppose: Job titles mean nothing in sales

I've noticed a few posts recently where people are complaining about their workload/lack of support/lack of success in a current role and they all seem to start the same way:

"I'm an Enterprise Account Manager/Executive at a company, they don't employ SDR's so I do full cycle sales....."

I need to stop you all there, because companies have been getting away with this bullshit for too long now. You are not an AM/AE working at a company that doesn't employ SDR's, you're an SDR at a company that doesn't employ AM/AE's.

If you "inherit accounts" that are not currently trading with your company then they are not accounts either, they are simply old leads.

If you are sat in a job interview, and the company tell you that as a "new Account Manager/Executive" you will be starting with zero pipeline/turnover and nothing but a phone, Sales Navigator and your own initiative to hit your target then you need to call them out immediately on their bullshit and tell them that you did not apply for an SDR role. So many companies/hiring teams abuse naming conventions in sales to basically save money on staffing. The model is simple - dangle an important sounding job title like AM/AE in front of young, ambitious and sometimes naive sales people so they get them in, give them a target that would align to a REAL AM/AE role, then watch them burn themselves out cold calling for 6/12 months before kicking them out for fresh meat after they fail to hit the ridiculous target.

Companies have been getting away with it for a long time now and it's time we started calling them out on their bullshit. It's not quite as straightforward as this, but a proper sales org employs SDR's for lead gen, AM's for closing and farming, AE's for strategic campaigns and customers. It's expensive but it works and most importantly it gives customers the proper level of pre and post sale value. Companies that cheap out on this can get fucked tbh, it's disrespectful and we need to start calling it out when we see it.

reddit.com
u/lynbod — 2 months ago