Small business owners with 20+ employees, is company swag still valuable or just another unnecessary stereotype?
I run a small business with 25 employees. We started more like a scrappy startup, so for a long time, the “culture” part was mostly just everyone doing what needed to be done. With a bigger team, I’m thinking more about employee recognition and culture, but I don’t want to spend money on things people don’t value. For small business owners, what actually works best?
Birthday bonuses, extra days off, or company swag, public recognition, something else?
I’m not looking for the perfect HR answer. I’m more curious what people actually appreciate when the company is still small, and the owner is already wearing 10 hats.