Do SMMs actually read through all comments on client posts?
Hi folks,
A friend of mine who works as a freelance SMM told me he spends a lot of time monitoring comments on his clients’ TikTok and Instagram posts.
He says he needs to read through the comments and take action when there’s negative feedback or a potential issue, for example, if someone says they got sick after eating at a restaurant or had an allergic reaction to a product.
He also mentioned that existing tools are either too expensive or don’t really cover this part of the workflow, so he asked me to build a small app that would automatically monitor comments and send a notification when something potentially serious comes up.
Now I’m curious if this is actually a common problem or just something specific to the way my friend works.
How do you usually handle comments across your clients’ accounts? Do you actively monitor them for potential issues, or do you mostly rely on notifications and respond when something comes up?
I’d really appreciate hearing how you handle this in practice 🙂