u/mayank-vashisth

US seller here, 3 weeks live in Home & Kitchen.
Current stats:
*24 units sold (mix of PPC + organic)
*0 reviews
*Generic listing (trademark approved, Brand Registry pending)
*Using Request a Review on every order
*PPC: AUTO + Manual Exact running, $26/day
*Good CTR but CVR is low
My question is low CVR at this stage purely because of 0 reviews? Or should I also be actively optimizing my listing images, title, bullet points right now?
Trying to figure out where to focus my energy first before Brand Registry opens up Vine for me.
Any advice from people who’ve been here appreciated.

I used my supplier’s freight forwarder and they delivered the carton to Amazon after the scheduled delivery window had passed. I submitted the tracking ID when FF picked up from China. Is there any way to reschedule the window? I couldn’t find the option in Seller Central. Has anyone dealt with this and what was the outcome? And when i submit tracking id to amazon?(after FF pickup stock from supplier in china or after stock reach out custom in US)

I want to change account to llc.
Does it possible?
Do i face re-verification?
Any tips and mistakes to avoid?
After this need my existing generic listing change to brand does it possible?
Does it effect ranking?