u/mheisig

I'm a data nerd and I have mountains of data from 3M+ videos from 16k business and product channels on YouTube.

What have you always wanted to know, from the data?

Examples of some stuff I've already researched:

• Do faces on thumbnails drive more views? (They don't)
• Does the size or position of a face drive more views? (Nope)
• Does how often you post drive views? (Sort of)
• Does copying outlier formats work? (Not really)

Full transparency: I'm building a software product backed by this kind of data and I'm constantly trying to figure out what questions people have. Your questions help me dial that in.

But the research I publish is completely free, ungated, with full reproduction code. I'd like to bust as many YouTube myths as possible and make the data freely available.

Genuine question for the content folks here. How does your team actually think of YouTube? Like is it a "creators and influencers" thing, a place to dump podcast episodes, or do you treat it as a real organic channel that drives demand?

I ran a channel for a for a DTC/B2C product and saw success there. Lately I'm talking to a lot of businesses and it seems like the vibe is that YouTube is for funny videos and podcasts and like it's not a place to actually do marketing and build audience.

Genuine question for the b2b folks here. How does your team actually think of YouTube? Like is it a "creators and influencers" thing, a place to dump podcast episodes, or do you treat it as a real organic channel that drives demand?

I ran a channel for a for a DTC/B2C product and saw success there. Lately I'm talking to a lot of businesses and it seems like the vibe is that YouTube is for funny videos and podcasts.

Genuine question for the b2b folks here. How does your team actually think of YouTube? Like is it a "creators and influencers" thing, a place to dump podcast episodes, or do you treat it as a real organic channel that drives demand?

I ran a channel for a for a DTC/B2C product and saw success there. Lately I'm talking to a lot of businesses and it seems like the vibe is that YouTube is for funny videos and podcasts.