u/mikdaniel

Founder here, we run a skincare/beauty brand doing about $1M in sales across Amazon, TikTok Shop, and Shopify. I run finance/ops for a B2B SaaS company as my main gig, so I know how to run a business, just not this specific game.

Where we're at:

• TikTok Shop was a strong channel, now it's gone downhill (algo changes, ad costs, saturation, pick your reason)
• Amazon is steady but not growing fast
• We killed Meta ads because CAC wasn't working
• Growth has flattened and I don't have full conviction on why

I'm trying to figure out how people in this space actually find mentors, not courses, not agencies pitching a "growth package," but someone who's actually built a brand past the $1M mark and can tell you what mistakes they made or what actually moved the needle.

Is this something people find through founder communities, masterminds, industry events, cold outreach to people you admire, or something else? Curious how others in ecommerce/beauty have approached this, especially past the plateau stage.

Founder here, we run a skincare/beauty brand doing about $1M in sales across Amazon, TikTok Shop, and Shopify. Been building this alongside my main gig running finance/ops for a B2B SaaS company, so I know how to run a business, just not this specific game.

Here's where we're at:

• TikTok Shop was a strong channel for us, now it's gone downhill (algo changes, ad costs, saturation, pick your reason)
• Amazon is doing okay, steady but not growing fast
• We killed Meta ads because CAC wasn't working anymore
• Overall growth has flattened and I don't have full conviction on why

I'm not looking for a course or an agency pitch. I want to talk to someone who has actually built a beauty/skincare brand past this stage, ideally someone who has been through a plateau like this and broke through it (or tried something that didn't work and can tell me what to avoid).

Happy to pay for your time if that's how you want to structure it, or just grab a call if you're open to it.

If you've done this or know someone who has, drop a comment or DM me.

Hi,

I have a beauty brand doing 1m$ per year online so far. I think its a perfect product to get into retail (walgreens, sephora, walmart, CVS, etc.). We were approached by chicexecs who offer this service and I was wondering if anyone has experience with agencies doing this? How should we approach this? My reflex was to increase our sales and then start cold messaging buyers on linkedin but then again these guys claim to have contacts in the industry and relationships with buyers. Looking for advice.

We were the number 1 selling product in our category on tik tok shop and are doing decent on amazon.