When you’re starting out, it’s easy to spend money on things because everyone says you need them — websites, software, ads, branding, consultants, subscriptions, etc.
What’s something you paid for that you eventually realized you could’ve done without?
And what would you spend that money on instead if you were starting again?
There’s so much lead generation advice that gets repeated because it sounds right.
“Just personalize your cold emails.” “More outreach = more leads.” “Follow up 7–10 times.” “LinkedIn is the best channel.” “Run ads and let the algorithm find your buyers.”
What’s one lead gen tactic you’ve actually tried that didn’t live up to the hype?
And what worked better for you instead?
I feel like most sales advice is about what you should be doing more of — more calls, more follow-ups, more emails, more meetings.
But sometimes removing something has a bigger impact.
What’s one thing you stopped doing that noticeably improved your results?
Could be a habit, a sales tactic, a type of follow-up, anything.
I feel like most sales advice is about what you should be doing more of — more calls, more follow-ups, more emails, more meetings.
But sometimes removing something has a bigger impact.
What’s one thing you stopped doing that noticeably improved your results?
Could be a habit, a sales tactic, a type of follow-up, anything.
I used to think more traffic, followers and impressions automatically meant things were going well.
But the more I look at actual results, the more I think some of these numbers can be pretty misleading.
What’s one marketing metric you used to care about a lot but eventually realized didn’t tell you much?
What do you look at instead?
CRMs have so many features that it’s easy to end up using only a small part of what you’re actually paying for.
What’s one CRM feature you thought would be a game changer but ended up barely using?
Could be automation, reporting, lead scoring, AI features, integrations, anything really.
And what do you actually use every day that you couldn’t work without?
There’s so much digital marketing advice that gets repeated like it’s a universal truth.
“Post consistently and the algorithm will reward you.”
“You need to be on every platform.”
“More traffic = more sales.”
“SEO takes 6 months, just be patient.”
“Never stop testing.”
What’s one piece of advice you followed early on that you eventually realized was completely wrong?
I’m curious what changed your mind.
The best sales advice I ever ignored
Everyone tells you to “follow up more.”
But I’ve found that there’s a huge difference between following up and just annoying someone.
If a prospect has gone quiet, I’d rather send something that actually gives them a reason to respond instead of another “just checking in” email.
What’s a sales tip everyone repeats that you actually disagree with?
For those who have actually made money from a side hustle, what was the biggest thing you learned after starting?
I feel like there’s a huge difference between what sounds good on paper and what actually works.