u/mlforrest

I’ve started noticing this across multiple brands, but Hendrick’s Gin is a perfect example:
750ml = $26.99
1L = $47.99
1.75L = $71.99
How does the price per ounce actually get WORSE as the bottle gets bigger?
Traditionally, larger formats are supposed to offer some level of value or scale savings, but at Total Wine it almost feels like the opposite. The jump from 750ml to 1L and 1.75L is wildly disproportionate.
Is this a distributor issue? Supplier pricing? State taxes? Or is Total Wine intentionally pricing larger formats at a premium because most people assume bigger bottles are automatically a better deal?
I’m genuinely curious because once you actually do the math, a lot of these large formats make absolutely no sense.