Van Leeuwen trademark lawsuit
I was kind of floored by this lawsuit and the fact that it’s effectively pushed Rebel into bankruptcy.
Rebel has a pretty obvious differentiation marker with the giant 0g sugar circle on the front of the pint, on top of having a very different product proposition.
“these brands look alike” and “consumers are going to think these brands are connected” still feel like two very different things to me.
Am I missing something about how the consumer-confusion argument works here? Can someone make this make sense?
There are many other ice cream brands that use minimalist font and pastel colors and I personally have never gotten these two brands confused… (I personally also prefer my ice cream with full sugar and soft serve anyway!)
I work in marketing and I’m curious about everyone’s trademark opinion on this.