

Anyone here scaling paid app installs profitably on Google Ads / Meta? Looking for real spend vs return benchmarks
Hey everyone,
I wanted to understand the economics of running apps to install ads for paid apps or subscription apps on Google Ads, Meta, TikTok, etc.
Mainly curious about:
Your app price / subscription price
Average cost per install (CPI)
Which platform gives the cheapest installs
Whether the numbers still make sense profit-wise.
I have built an app which is a paid app selling at $1. Got 5k install with organic activities. Trying to scale it.
Also, i have a few apps in my mind, which i need some insight to develop its revenue model.
u/muzamilmpr — 2 months ago