


🍵 Osulloc Tea Museum, Jeju 🌿
Osulloc is often considered one of the must-see spots in Jeju, and I've heard many mixed reviews from friends. So last week, I finally went to Osulloc to experience it for myself. Here is my two cents: if you’re traveling to Jeju Island and have a tight itinerary, I wouldn't suggest making it a priority.
It’s one of the most famous spots on the island, but the actual tea plantation wasn't quite what I expected. The green tea fields are fine for a quick photo op, but they are much smaller than I anticipated. The area feels more like a massive commercial shop than a peaceful farm or an actual "museum."
The background of this place is actually pretty cool. The factory and fields are owned by Amorepacific (the massive Korean company behind K-beauty brands like Innisfree, Laneige, and Sulwhasoo). Back in 1979, the founder bought barren, rocky volcanic land on Jeju and spent years transforming it into these organic tea plantations to revive traditional Korean tea culture. When the Osulloc Tea Museum opened in 2001, it was Korea's first-ever tea museum.
While the "museum" aspect might be a bit underwhelming, the cafe and their tea products is genuinely good and lives up to the positive reviews. Be warned, though: the cafe is incredibly crowded. Finding a spot is basically a waiting game where you have to hawk-eye the tables and grab a seat the exact second someone leaves (at least during the time I visited).
The Final Verdict: If you’re short on time, skip it. Jeju has far more serene and authentic spots to explore. However, if you have a flexible schedule and consider yourself a die-hard matcha fan, it’s worth the detour just to try their exclusive matcha bibimbap and matcha noodles.