Do you have a policy for rehiring candidates who ghosted after accepting an offer? [N/A]

Genuinely curious how other HR pros are navigating this because it keeps coming up at our org and I feel like there's no clean answer.

We had a candidate accept a written offer, complete all preemployment paperwork, and then just disappear three days before their start date. No call, no email, nothing. We filled the role, moved on, and about four months later that same person applied again for a different position on the same team.

The hiring manager wants to give them a shot because their skills are a strong match. I flagged the previous behavior and now I'm stuck in the middle doing the awkward dance of balancing the manager relationship with protecting the team from a repeat situation.

Do you have a formal policy around this? Do you blacklist candidates who ghost postoffer, or do you leave room for context and extenuating circumstances? We currently don't have anything written that covers this specific scenario and I'm starting to think we need to.

Also wondering if anyone has actually rehired a ghoster and had it work out, or if it almost always ends the same way. Would love to hear real experiences from people who have dealt with this more than once.

reddit.com
u/nolita45 — 1 day ago

What are the unspoken realities of being a digital nomad that nobody warned you about?

I have been remote for about two years now and just hit a wall I did not expect. Not burnout from work exactly, but more like a strange feeling of being untethered in a way that sounds great on paper but gets exhausting in practice.

Things like always being the new person in every city, rebuilding your social circle from scratch every few months, that weird guilt of not being present for friends and family back home. Or the tax situation nobody fully explains until you are already in it and stressed.

I went into this lifestyle after reading a lot of success stories and honestly the practical day to day stuff was not what tripped me up. It was the emotional and logistical things that nobody really talks about openly.

For those of you who have been doing this for a while, what is the one thing you wish someone had told you before you started? And for people just getting into this, what questions are you still trying to find honest answers to?

Not looking for the highlight reel version. Genuinely curious about the stuff that does not make it into the travel blogs or the polished Instagram posts. An actual honest conversation would be great.

reddit.com
u/nolita45 — 2 days ago
▲ 11 r/PPC

Google Ads AI recommendations keep pushing budget increases instead of actual optimization, anyone else noticing this?

Been managing a handful of Google Ads accounts for a few years now and lately it feels like every recommendation the platform serves up boils down to "increase your budget" or "switch to maximize conversions." Doesn't matter if the account is already hitting targets or if the conversion tracking is shaky. The suggestion is always spend more.

I get that Google is a business and wants more ad spend, but the AI advisor almost never recommends anything that would genuinely improve performance without costing the client more money. Tightening negative keyword lists, refining match types, improving landing page relevance — that stuff actually moves the needle. Google's recommendations mostly skip all of it.

What's frustrating is that clients sometimes see these recommendations and ask why we aren't following them. Then I have to explain why a 40 percent budget increase isn't the magic fix Google is implying it is.

Curious if others are running into this. Have you found a good way to explain to clients why you're ignoring Google's own suggestions? And has anyone actually seen the AI recommendations produce genuine efficiency gains rather than just higher spend? Would love to know if there are account types or verticals where the recommendations have been legitimately useful rather than just a veiled upsell for the platform.

reddit.com
u/nolita45 — 3 days ago

What free copywriting resources actually helped you level up your skills?

There are so many free resources out there claiming to teach copywriting, but the quality varies wildly. Some are genuinely useful and others are just thinly veiled sales pitches for paid courses.

I've been trying to build a solid foundation without spending a ton of money upfront, and I keep running into the same problem: it's hard to tell what's worth your time until you've already spent it.

I've gone through a few YouTube channels, some free email courses, and a handful of swipe files I found on various sites. Some clicked, some didn't. The stuff that helped most was usually focused on fundamentals like understanding the reader, writing clear headlines, and studying real ads that actually converted.

Curious what the community here has found most useful. Specifically:

Did you learn more from structured courses or from just reading and deconstructing great copy on your own?

Are there any free resources you'd genuinely recommend to someone just starting out or trying to sharpen their skills?

What's one thing you wish someone had pointed you toward earlier in your copywriting journey?

Not looking for a list of paid programs, more interested in the stuff that doesn't cost anything but actually moved the needle for you. Would love to hear what worked and what felt like a waste of time.

reddit.com
u/nolita45 — 4 days ago

How do you decide when your blog is ready to monetize vs. still needs more content?

This is something I keep going back and forth on and I feel like nobody gives a straight answer.

I started my blog a few months ago and have around 18 posts published. Traffic is still pretty low, maybe 200 to 300 visitors a month, mostly from organic search with a little from social. I write in a fairly specific niche, so I figured a smaller but engaged audience might be worth more than a huge general one.

Here's my dilemma. I want to start adding affiliate links and maybe apply for an ad network at some point. But I keep hearing that you should focus on building content first and not worry about monetization too early, because it can hurt your focus and sometimes your credibility with readers.

On the other hand, some bloggers say you should treat it like a business from day one and set up monetization structures early, even if the income is tiny at first.

I genuinely don't know which camp is right, or if it just depends on the niche and goals.

For those of you who have been doing this a while, when did you actually start monetizing? Do you wish you had done it sooner or later? Was there a specific traffic number or post count that felt like the right time?

Would love to hear real experiences rather than generic advice.

reddit.com
u/nolita45 — 9 days ago

What free resources actually helped you improve your copy when you were starting out?

I keep seeing people recommend paid courses and books, which is great, but I'm curious what free stuff genuinely moved the needle for people here.

There's obviously a lot of noise out there. Tons of YouTube channels, newsletters, and blog posts all claiming to teach you copywriting fundamentals, but most of it feels surface level or just rephrased versions of the same advice.

I stumbled onto a few things that actually helped me understand how copy works in practice, not just theory. Dissecting real sales pages, studying old direct response ads, reading swipe files with actual annotations. That handson breakdown approach clicked for me way faster than any generic tips list.

But I feel like I've barely scratched the surface and the community here probably has opinions on this.

So what free resources do you keep coming back to? Could be a specific website, a YouTube channel, a newsletter, a podcast, or even just a habit like rewriting existing ads for practice.

Bonus points if you explain why it helped rather than just dropping a link. I'd love to understand the reasoning behind what worked for different people since we all tend to learn differently.

Curious what actually made a difference for you early on versus what you wish you had found sooner.

reddit.com
u/nolita45 — 10 days ago
▲ 3 r/PPC

Google Ads Smart Bidding keeps pushing budget toward traffic but my actual goal is qualified leads — anyone else?

Been running lead gen campaigns for a small B2B client for about four months now. We set up Target CPA bidding, have conversion tracking properly configured through Google Tag Manager, and things looked promising early on. Then about six weeks in, Google started optimizing toward form fills that were clearly low quality — think people filling out a contact form with no real intent to buy.

We flagged the bad leads in our CRM and tried importing offline conversion data to teach the algorithm what a good lead actually looks like. Helped a little but not dramatically.

Now I'm wondering if the core issue is that Smart Bidding is fundamentally biased toward volume over quality, similar to what people have been noticing with Google's AI recommendations pushing spend rather than actual business outcomes.

Has anyone found a reliable way to get Smart Bidding to actually optimize for lead quality rather than lead quantity? Things I've considered so far: adjusting conversion values by lead score, switching to valuebased bidding, or just going back to manual CPC and controlling things ourselves.

Curious what has worked in practice for others running lead gen where not all conversions are equal. Is there a setup that actually trains the algorithm well, or is this a losing battle with Google's current system?

reddit.com
u/nolita45 — 15 days ago

How do you handle clients who rewrite good copy into corporate jargon?

Genuinely curious how experienced copywriters deal with this because it's becoming a real frustration for me.

You spend time researching the audience, crafting a headline that actually speaks to their pain points, structuring the flow so it leads naturally to the CTA. Then the client gets their hands on it and turns it into corporate word salad stuffed with buzzwords and passive voice.

The brief was solid. The copy was solid. And now it reads like a committee wrote it in 2009.

I've tried explaining the reasoning behind specific word choices before submitting. I've tried annotated drafts with short notes on why certain lines work. Sometimes it helps. Sometimes the client just smiles, nods, and rewrites it anyway.

What's the actual move here? Do you push back more firmly and risk the relationship? Do you cash the check, quietly remove it from your portfolio, and move on? Or is there a smarter way to frame the conversation upfront so clients feel ownership without gutting the work?

Some of you have been doing this for years, so I'd genuinely love to hear how you navigate the line between educating a client and coming across as precious about your work.

reddit.com
u/nolita45 — 20 days ago