Branding to service design?
Self-explanatory title: been working as a brand designer for the past four years but now with the evil conquest of AI (ew) I’ve been seriously considering diversifying into a field that is more human, hands on and (what I hope is) “future proof”.
I majored in graphic design in uni, but dabbled in a bit of everything (UX, UI, research) before finding my niche in branding and visual identity and I truuly enjoy what I do. I have a little bit of UI in my portfolio but mostly visual identity and brand strategy work.
Please tell me —
How can I break into this field? How do I gain a footing? I’ve been considering doing my masters in Service Design, to gain more hands on experience and to make connections (I’m thinking of the programmes at UAL and RCA at the moment). Is this truly necessary? Or can I get away with doing one of their short courses, considering I do have a tiny bit of knowledge in user research?
Any advice is truly appreciated, thank you! :)