Need advice for a start-up that’s pre-revenue building a marketplace platform (I will not promote)
Need help: I’m a founder raising for a pre-seed, pre-revenue startup. Live product, real users, engagement beating benchmarks. We’re a marketplace where the core behavior is new, so part of the raise funds building the habit itself, not just acquiring users into an existing one.
The struggle: every “no” is “more traction.” But a new-behavior marketplace needs acquisition spend to hit critical mass before revenue, which is what the raise funds.
Investors want the outcome the investment is supposed to produce.
For anyone who’s been through it:
1. Chicken-and-egg (the real one): Pre-revenue, thesis is building a new habit at scale. Does nobody invest until revenue shows? Or is there a way to frame pre-revenue marketplace traction that lands at pre-seed? What did your “yes” look like?
2. investor Outreach: Finding thesis- and stage-aligned investors and getting to a real conversation. Tools like Raisi got me intros, not momentum. Intro-to-pitch is where I get stuck.
3. Legit fundraising support: Fundraising help (consultants, boutique accelerators to a certain extent) actually worth it? Not the “blast your deck to 500 investors” crowd.
4. Daily grind: what’s the day-to-day like? I’ve been researching left and right, following advice that I see online, but most are non-responsive, they say we’re off-thesis, or require more traction. what changed between the rounds that stalled and the one that closed?
Happy to share more via DMs.