How do you compare rankings for a local business?
Hey guys, curious how you judge rankings for a local business. Say I'm trying to compare where a particular roofer lands in their respective areas, what surfaces are you actually looking at?
For a local home service business, are you putting all the emphasis on their GBP and where they show up in maps? Is looking at the map pack basically the same as maps, or do you treat them separately? And do the regular blue links even matter much for local search anymore? Just trying to get a sense of how you all weigh it. Thanks.