Anyone else having tracking issues with the SEMrush keyword tracker? 5 days ago, it started not tracking correctly, showing my rankings tanked when they did not, and ranking high but the report saying they were lost. I have yet to hear back from support. I hope they are not another company falling to AI to do their support work.
I have used Elementor for many Years but I was switched to the new atomic Editor and I don't like it. Now I am in a situation where I can't switch back because I will lose a lot of work. Please make a reversal tool that will convert atomic containers etc. to regular container and elements! 🙏
I audit a lot of client websites. Lately I keep seeing the same thing on sites that were built through AI prompting.
The AI built it in React.
Which makes sense. React is everywhere, it's well documented, and the AI has seen a ton of it. Tell it to build you a website and React is usually what comes back.
But React renders content in the browser through JavaScript. Page loads, JS runs, content appears. Looks perfect sitting in a browser. Google is a different story.
Googlebot can process JavaScript, but not the way a browser does. It hits the page, gets mostly an empty HTML shell, and queues the JS rendering for later. Sometimes later actually happens. Sometimes it doesn't.
I've had clients with fast, good-looking sites that were showing Google almost nothing because everything lived behind a JavaScript render.
Had one client recently who couldn't figure out why a brand new site with solid content wasn't getting indexed. We went into Google Search Console, ran the URL inspection tool, pulled up the rendered HTML tab. Empty. Every human visitor saw the full page.
Google was getting a shell.
That's the part that's sneaky. The site works fine. The crawl doesn't.
Quick way to check
Google Search Console, URL inspection, Test Live URL, rendered HTML tab. If your content isn't there, Google isn't seeing it either. Takes two minutes.
You don't have to burn the whole build down
React isn't the problem on its own. A plain Create React App setup with no server-side rendering is the problem. Next.js solves this with SSR or static generation built in.
You can literally ask the AI that built your site to migrate it. It knows how. You just have to know to ask.
Most people shipping vibe coded sites never check this. The site looks done so it feels done. Crawlability doesn't care how it looks.