For law firm owners/partners - how do you think about CAC?
I'm curious about the services world. In software, you typically have rough benchmarks:
For <$10k/year clients: up to 10%, with up to half of that being the cost of the initial meeting.
$10k-$25k/year: up to 15% with up to 8% being the initial meeting cost.
$25k - $50k/year: up to 20% with 12% on first calls
$50k+/year: no set benchmarks.
How does this compare to legal services? I'm conscious the margins are different, so curious to learn how this differs or how you think about it?