I'd happily pay 100x more for qualified leads.
I work in GTM at a big tech company, and we're launching a new feature soon. Our ICP looks something like this:
-US fintech startups
-Series A–C
-30–150 employees
-Recently expanded into Canada
-Hiring their first Compliance or Risk Manager
-Doesn't already use enterprise compliance software
The main problem I've ran into is finding highly qualified leads (it’s been absolutely horrendous up until now). Spent 3 hours researching yesterday and ended up with 5 usable accounts.
At this point, I'd much rather pay a premium for a handful of highly qualified leads than keep paying for databases where 99% of the records are irrelevant.
I can't believe this is still the best way to do outbound in 2026…