u/skylarknexus

I’m a developer and recently launched a small mobile app.

Building it was familiar territory, but marketing it feels like a completely different skill.

I’m struggling with figuring out the right angle to communicate.

For example, when marketing a small consumer app, how do you decide whether to lead with:
the problem it solves
the emotional benefit
the specific use case
the founder story
the product demo
or the niche/audience it serves?

I don’t want it to sound too salesy or like a generic “download my app” post. I’m more interested in learning how marketers think through positioning before making content or ads.

For those who have marketed small apps or consumer products, what process would you use to find the strongest angle?

For context, the app is called kumustahan.app, but I’m mainly asking about the marketing thinking behind it.

I recently built a small app called Kumustahan, and before I promote it harder, gusto ko rin marinig honest thoughts ng community dito.

The app is basically a conversation card app — may prompts/questions for friends, couples, family, lifegroups, or even self-reflection. It works offline, may English + Tagalog/Taglish, and the goal is to help start meaningful conversations kapag nauubos na sa “kumain ka na?” or “kamusta?” tapos wala nang follow-up.

Pero since this is r/deinfluencingPH, gusto ko rin i-deinfluence yung sarili ko:
Do people actually need apps like this?
Or is it another “self-improvement / connection” product na maganda pakinggan pero unnecessary naman in real life?

For context, I made it because I noticed na ang daming tao gusto ng deeper conversations, pero minsan awkward lang simulan. The app is meant to be a gentle starter, not a replacement for real effort.
Possible reasons not to use it:
kung naturally good ka na sa conversations
kung ayaw mo ng guided questions
kung feeling mo corny ang card prompts
kung mas okay sa’yo spontaneous usapan
kung ayaw mo magdownload ng another app
Possible reasons it might help:
awkward ka mag-open ng meaningful topics
you want something light for barkada/couple/family nights
you want offline prompts without buying physical cards
you like reflective questions but ayaw mo ng super therapy-ish tone

So honest question:
Would you use something like this, or do you think apps like this are unnecessary?

Okay lang harsh feedback. Mas helpful sa’kin if real talk.
App is called Kumustahan if anyone wants to check, but more than downloads, I’m really curious if this kind of product actually makes sense for Filipinos.

I’m a Filipino developer, and I recently launched my first solo developed mobile app called **Kumustahan**.

It’s a simple conversation card app made for real kuwentuhan — with friends, your partner, your lifegroup, family, or even just yourself.

I built it because I noticed something very Filipino:
We’re good at staying together.
Tambay. Kain. Kwento. Long calls. Late nights. Group chats that never die.

Pero minsan, kahit ang tagal na nating magkakasama, ang hirap pa rin magtanong ng mas totoo.
“Kumusta?”
“Okay lang.”

And then the conversation moves on.

Kumustahan is my small attempt to create a soft way into those conversations.

You open the app, pick a deck, draw a card, and answer the question. Some are light, some are reflective, some are faith-based, and some are just meant to help people stay a little longer in a real conversation.

It has:
English and Tagalog/Taglish cards
offline use
no account needed
no ads
favorites and private notes
shareable card images
decks for getting to know, fun/light questions, self-reflection, and lifegroup/faith conversations

I really wanted the Tagalog to feel natural — not like translated app copy, not formal textbook Tagalog, but the way we actually talk.

The app is free on both App Store and Google Play. There’s an optional one-time expansion bundle, but the free version already has full decks you can use.
App: **kumustahan.app**

I’m sharing it here because I’d genuinely appreciate feedback from fellow Filipinos.
Does the idea make sense?
Do the questions feel useful?
Does the Tagalog/Taglish feel natural?
Where do you think people would actually use something like this?
Salamat sa mga magta-try. This is my first iOS + Android app, and honestly, I’m just grateful to finally share it.

Sana makatulong siya sa mga usapang matagal na nating gustong simulan — pero hindi lang natin alam kung paano.