

What am I doing wrong? I localized everything… and still can’t reach 50 users.
I’ve been working on my first iOS app for months, and honestly I’m starting to question whether I’m missing something obvious.
How to market my app when i don't have revenue yet ?
I have tried ASO and posts in the SM
Here’s everything I’ve done so far:
- The app itself supports 87 languages.
- I localized the entire App Store page into every language Apple allows (40+ locales).
Localized:
- App name
- Subtitle
- Description
- Promotional text
- Keywords
- “What’s New” for every update
- In-app purchase names and descriptions
- Created App Preview videos.
- Designed custom screenshots.
- The app collects zero user data.
I spent a ridiculous amount of time researching ASO and optimizing keywords for every locale instead of simply translating them.
I’ve also promoted it multiple times on LinkedIn and X.
Despite all of that, these are my numbers:
1.9k App Store impressions
462 product page views
49 first-time downloads
~6% conversion rate
Less than 50 active users
At this point I’m starting to wonder if ASO alone just isn’t enough anymore for brand-new apps.
For those of you who’ve launched apps recently:
What would you improve first?
Is there anything obvious that I’m overlooking?
Is the problem simply the lack of initial momentum?
Or is the Photo & Video category just incredibly difficult to break into?
I’m genuinely looking for honest feedback because I’ve reached the point where I don’t know what else to optimize.
If seeing the App Store page would help you spot any issues, here’s the link:
https://apps.apple.com/app/echo-photo-memory-journal/id6775021634