u/speak2klein

I’m suprised when I speak with social media managers and they don’t realize that Instagram actually runs several algorithms.

That’s why specific advices don’t work equally for everyone. It’s also the reason why one post does well and another is just meh.

Instagram runs multiple AI-powered ranking system, each tailored to a different part of the app.

Feed, Reels, Stories, Explore, and Search each work differently, and your content can perform differently in each one. Most people treat Instagram as one system when it’s really several.

Feed asks would this person care?

Reels asks would they watch this all the way through?

Explore asks would they trust us if we put this in front of them cold?

For feed, the signal it weighs most heavily are saves and comments. Relationship depth matters more than follower count as well.

For Reels, the most important signal for distribution is sends via DM. Reels look at how long you watched, rewatches and engagement with the post.

For Stories the important signals are replies, taps, close friends behavior and recent interactions. That’s why stories with questions or polls often do very well.

Instagram is one of the biggest tools today to build a business. You get the most out of it when you learn stuff like this.

Open to answering questions.

I’m suprised when I speak with social media managers and they don’t realize that Instagram actually runs several algorithms.

That’s why specific advices don’t work equally for everyone. It’s also the reason why one post does well and another is just meh.

Instagram runs multiple AI-powered ranking system, each tailored to a different part of the app.

Feed, Reels, Stories, Explore, and Search each work differently, and your content can perform differently in each one. Most people treat Instagram as one system when it’s really several.

Feed asks would this person care?

Reels asks would they watch this all the way through?

Explore asks would they trust us if we put this in front of them cold?

For feed, the signal it weighs most heavily are saves and comments. Relationship depth matters more than follower count as well.

For Reels, the most important signal for distribution is sends via DM. Reels look at how long you watched, rewatches and engagement with the post.

For Stories the important signals are replies, taps, close friends behavior and recent interactions. That’s why stories with questions or polls often do very well.

Instagram is one of the biggest tools today to build a business. You get the most out of it when you learn stuff like this.

Open to answering questions.

I’m starting a small agency around one specific problem I keep noticing with appointment-based businesses:

They get interest from Instagram, but a lot of those people never make it to the booking stage.

The niche I’m looking at first is medspas, aesthetic clinics, injectors, and laser clinics in Canada and Australia.

My thinking is that these businesses are usually active on Instagram. They post treatment videos, before-and-afters, promos, educational content, and they often get comments like:

“How much?”
“Where are you located?”
“How do I book?”
“Can you DM me?”
“Do you have availability this week?”

But in a lot of cases, the next step still seems very manual. Someone on the team has to reply, answer basic questions, send the booking link, follow up if the person disappears, and then remember to keep track of the lead.

The service I’m testing is a DM-to-booking system for these businesses.

Not more leads. More like:

Let’s make sure the people already showing interest don’t go cold before they book.

The first version would be a simple one-treatment flow. For example, Botox, fillers, laser hair removal, body contouring, or a skin consultation.

The flow would look something like this:

Someone comments or DMs about a treatment.
They get an instant reply.
The system asks what they’re interested in.
It answers a few common questions.
It collects their name, phone, and email.
It sends them to book a consultation.
If they don’t book, it follows up.
The business gets the lead organized in a CRM.

I’m thinking of pricing the first few clients at around $500 setup + $500/month, then increasing once I have proof and case studies.

My 90-day plan is:

Build 2 demo flows.
Create a list of 500 to 700 qualified prospects.
Focus on Canada and Australia first because the US feels more saturated.
Send 40 to 70 personalized outreaches per week.
Use short audits instead of pitching immediately.
Try to close 3 to 5 clients.

The biggest things I’m thinking through are:

Instagram cold DMs often go to message requests.
A lot of clinics may already have agencies.
Some businesses may not want bots talking to potential clients.
I need to position this as appointment recovery, not just automation.
I’m based outside the client’s country, so trust/proof matters even more.

I’m curious what you’d change before I start outreach.

Would you narrow the niche further?
Would you start with Canada/Australia or just go straight for the US?
Is $500 setup + $500/month reasonable for a first offer, or would you structure it differently?

Hey guys,
Never heard any conversation around this so thought to start one. Has anyone built a successful business in Nigeria? It doesn't have to be large scale, just something that made you money.

I'll start.

A few years ago I got decided to try an experiment. I was in school and needed a way to make money, also learnt about the demand for seafood in Lagos. So I sat up one afternoon and wrote a well detailed post about seafood recipes on Nairaland then put my contact for those who wanted supplies. That post went to front page for a day, got over 20k views or so which was a lot then and from that day for almost a year I got calls for seafood supply almost everyday. For about two years if you typed seafood in Nigeria in Google search, the first three pictures where the ones I took with my phone in Makoko. I think one of the pictures is still on page 1 of images for the same keyword.

Found somewhere in Ijora and makoko fish markets to get and then deliver. My profit was the margin. Did millions in transactions and passed it on to my friend after I was done with school.

I'd love to hear others experiences and happy to answer questions about mine.

You know how they say don't dig for holes but sell shovels, that's what I did. I decided to sell a digital product that helps solo business owners use AI. So far it has exceeded my expectation. The product itself took me a few hours to create and by day 2 I got my first sale.

I'm working on other exciting projects as I believe that I have cracked the code and now have a framework to repeat this success.

Happy to answer questions.