u/steve_man_64

Steep decline in sales conversions from Facebook & Instagram Shop this week

I own a niche apparel brand. Been live with Meta Ads since early January with currently about 150 orders and over $5000 in revenue. About 25-33% of my orders usually come from Facebook & Instagram Shop, but I just noticed this week had zero conversions from there. Has anybody else had a steep decline from that channel in the past week or two?

I’ve noticed a lot of changes in Meta Ads Manager and they removed some options from Facebook and Instagram Shop like being able to add a new carousel. I wonder if there’s just been a lot of volatility with Meta over the past week?

reddit.com
u/steve_man_64 — 4 days ago

Steep drop off in conversions from Facebook & Instagram Shop this week?

I own a niche apparel brand. Been live with Meta Ads since early January with currently about 150 orders and over $5000 in revenue. About 25-33% of my orders usually come from Facebook & Instagram Shop, but I just noticed this week had zero conversions from there. Has anybody else noticed a steep decline from that channel?

I’ve noticed a lot of changes in Meta Ads Manager and they removed some options from Facebook and Instagram Shop like being able to add a new carousel. I wonder if there’s just been a lot of volatility with Meta over the past week?

reddit.com
u/steve_man_64 — 4 days ago