Solicitation from PR firm 1k USD for business insider article
Hey there,
I was recently contacted by a PR firm (Pathos) that only invoices if you get published and naturally the sound of that didn't sound bad at all. I got on a call with them, and they showed magazines like Forbes, USA Today, Business Insider, Bloomberg, TIME magazine, etc. and asked for 5k USD to try to get my business published in all of them, payment due when one publishes me. I didn't have the budget for that, and they followed up with 1k USD for a business insider article. Is this normal procedure? It's our first time getting involved with PR firms seriously. For a broader picture, I run an education startup with 2000 users, 1 year old, solo founder, looking to 5x by EOY.
How hard is it to get published there? Is this something I could just do myself? Is the price outrageous? I'm new to this stuff, hoping to get some advice.
Thank you.