Why has our channel suddenly collapsed?
Our channel has been going for just under a year with a video roughly once every four weeks. The videos are very high production value and take a long time to make so this is pretty much the most regular we can feasibly make them. They're presenter-led documentaries and how-tos in the area of history and heritage.
We got to around 16k subscribers fairly quickly with three videos being over 100k views and most others being between 5k and 40k. However, for the past few videos our channel has been a complete write-off. We've struggled to get any videos over 1k viewers and I'm becoming increasingly exasperated wondering why.
For our more recent videos:
- The quality is consistently improving
- The CTR is good, around 6% (Studio is telling us "People on YouTube are choosing to watch this video more often than usual")
- View duration is above average for our channel, our latest one is literally more than double
- We're promoting them on other social channels as well as via shorts and community posts
- And they are all very relevant to our core viewer base
And yet our impressions are rock-bottom, our videos aren’t being put in front of anyone (even our own subscribers) and I really just can’t work out why.
I understand that not every video will be a viral hit. But for a channel with 16k subscribers and 700k views, not being able to have a video get more than 1k views is absolutely appalling. Does anyone know if there's anything we can do to improve things? Happy to send the channel in a DM if anyone feels like helping.