Month after month, I keep getting consistent results 29.21 Roas in June
I dont know if any of this will be usefull, but i do lead gen and my sales team converts travel.
in order to get these results i have continuously gone manual rather than advatage.
placements are always manual - i monitor the placement breakdown. where it gets spent most and avoid the rest.
after years of testing i personally do not prefer instagram placements, the intent in instagram compared to facebook is very different and the audience im looking for older boomers with alot of extra cash to spend. i find that i get the right audience in facebook rather than instagram. i feel this may change according to the destinations i sell or in a few years this may shift.
Audience is always manual, Ive had issues with advantage audience going towards the wrong type of people. example the alogrythm pushes my ads towards people who hate a country/destination/government/politics who immediately spew hate comments and engagemnt rather than people who want to travel to that destination. andromeda cannot differentiate between haters and buyers. it assumes any kind of quick response is good response (personal take). hoping down the road they fix this.
creative and ad copy - i make sure there are keywords guiding the algorythm towards the right audience.
along with this being up my sales teams ass all the time make sure they deliver above and beyond waht is required making everyone earn more.
Reaching out to converted sales and upselling has also become a routine.
the sales team becoming more experienced in what they do has also played a major role.
the synergy of all of these angles working together has definetely helped to gradually increase the ROAS.
Also i recently had a fallout with my business partners and they kicked me out of my BM i created it and built each and every strategy i was naive and after our split came to a agreement of sharing my BM with them. one day i woke up and i was kicked out of my own BM 2 weeks i tried to get it back via meta support and they just said they do not want to get involved between 3rd party issues. has anyone had any sucess going via the IP route to recover BMs?
Overall i feel like perseverence and conviction matters most to make things work and always finding solutions rather than giving up and having faith in "let the algorithm do the heavy lifting".