Has anyone here successfully built a client base as a small B2B tech consultancy?
A mate and I left contracting to start our own IT consulting business. We help organisations optimise cloud costs through engineering: FinOps, hybrid architecture, and security.
The challenge isn't delivering value; it's getting in the door.
LinkedIn hasn't generated much, cold emails get little traction, and we're not an MSP selling long-term contracts. We come in, solve a problem, and leave.
For those who've made it work, what changed? Did referrals become your main source of business, or did you niche down even further? Would genuinely love to know what worked. TIA