Has anyone here successfully built a client base as a small B2B tech consultancy?

A mate and I left contracting to start our own IT consulting business. We help organisations optimise cloud costs through engineering: FinOps, hybrid architecture, and security.

The challenge isn't delivering value; it's getting in the door.

LinkedIn hasn't generated much, cold emails get little traction, and we're not an MSP selling long-term contracts. We come in, solve a problem, and leave.

For those who've made it work, what changed? Did referrals become your main source of business, or did you niche down even further? Would genuinely love to know what worked. TIA

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u/trafficblip_27 — 8 days ago

Has anyone here successfully built a client base as a small B2B tech consultancy?

A mate and I left contracting to start our own business. We help regulated organisations optimise cloud costs through engineering: FinOps, hybrid architecture, and security.

The challenge isn't delivering value; it's getting in the door.

LinkedIn hasn't generated much, cold emails get little traction, and we're not an MSP selling long-term contracts. We come in, solve a problem, and leave.

For those who've made it work, what changed? Did referrals become your main source of business, or did you niche down even further? Would genuinely love to know what worked. TIA

reddit.com
u/trafficblip_27 — 10 days ago

Quick one for the MSPs in here-does this model ever actually work for you?

We're a small consulting firm (based out of Melbourne) that steps in behind the scenes when a client project goes deeper than your usual scope. Model is plug in deliver and exit

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Genuinely curious whether that kind of arrangement is useful or whether MSPs prefer to just refer work out instead.

reddit.com
u/trafficblip_27 — 23 days ago