u/treuse85

It's really simple—three ingredients—and depending on your level of lazy, you can expedite the ritual by nixing the shaker and pouring everything into a tumbler with ice. The recipe: add crushed ice to a shaker, add equal parts Hendrick's gin and your favorite olive brine (mine happens to be Filthy olive brine), and pour into a martini or Nick and Nora glass. Recipe for when you can't be bothered and want a drink immediately: add crushed ice to a tumbler, pour in the equal parts, and call it a day.

I have been in the industry for 15 years, always on the agency side, and it has never felt so dire. Curious if others are feeling similar, particularly as it relates to securing new business. Budgets feel tighter, competition stiffer, and overall flow is lower... if you've felt this and solved for it, welcome any thoughts or guidance on increasing RFP flow, prospects, etc.