I built a revenue sharing app for Shopify. How do I find merchants who need it?
I recently built my first Shopify app. Not linking or naming it to avoid this being a promo post. It was just approved a few days ago, and now I'm trying to identify merchants who would potentially find it useful.
The app allows merchants to automate revenue splitting amongst collaborators. They invite collaborators by email and define per-product, per-collaborator rules for splitting revenue. The app then does everything else in the background: tracks orders and refunds and assigns amounts owed to collaborators; pays out collaborators on a merchant-defined cadence using Stripe; shows the merchant exactly what each collaborator is owed and how much they've been paid to date.
It's a nifty little app that was right in my wheelhouse. I'm a software engineer with years of experience in payments and financial engineering. But, as other engineers turned Shopify devs on this sub have said, the marketing is the part that I'm finding difficult.
My sense is that the target merchant for this app is a small-to-medium sized store (ie, not a vendor marketplace) that has a few to dozens of collaborators. The question is, how do I find those stores? Most Reddit subs are pretty strict about self-promotion or finding beta testers. What mechanisms have you used to identify your target merchant market?