u/veganrunner95

Hi all!

When creating new social media campaigns there are a few common steps you need to go through: strategy, planning, creation, review, approval, distribution and finally measurement and learning.

I saw these common themes as an opportunity to create reusable skills for campaigns. This might help you come up with increasingly varied ideas (if you're using AI).

These are the skills I created:

• /positioning: turns competitor gaps into an angle for your campaign
• /content-pillars: split your angle into 3 to 4 repeatable campaign themes
• /cadence-planner: plan how often you want to post
• /repurpose: turn your existing source material into post ideas for each theme
• /viral-hooks: turns each post idea into stronger openings that fit the platform
• /post-packager: creates post drafts with copy, asset, time, CTA, and review notes ready for one-click approval.
• /calendar-builder: build a scheduling-ready publishing calendar.

Still iterating, so if there's a part of your workflow that's painful or that I'm clearly missing, let me know and I'll try to adjust it!

I lost 2 years and over €100k in opportunity cost building SaaS nobody wanted.

You think you’re early.
You think you’re riding the next wave.
You think “if I just build long enough, users will come.”

But the game is fundamentally different.

In 2026 there are too many founders and not enough customers.

Most builders are trying to skip the hard part:
Selling.

So they hide behind:

• product design
• infrastructure
• feature building
• “one more iteration”

Meanwhile nobody is paying.

If you’re technical, your fastest path is usually not:
Idea → SaaS → passive income

It’s:
Done-for-you → revenue → productized service → SaaS

Start as a service business first.

Why?

Because services force reality:

• you talk to customers
• you learn actual pain points
• you get distribution
• you build relationships
• you get paid upfront

That revenue becomes runway for your future SaaS.

Most successful SaaS founders didn’t start with scalable software.
They started close to the customer.

A better approach:

1. Pick a very specific ICP Example: “Dutch e-commerce brands doing €1–10M/year”
2. Create a direct outcome offer Not: “We use AI video workflows”

Instead:
“We create 30 converting video ads in 7 days.”

1. Sell manually DMs. Cold email. Calls. Referrals.
2. Only build tooling after people pay

Not after Twitter likes.
Not after beta signups.
After revenue.

Track one metric:
“Did someone pay?”

Not:

• users
• followers
• waitlists
• impressions

Revenue first.
Product second.

Most builders don’t fail because they can’t build.

They fail because they build before distribution.