Built an AI gaming coach to 15K users and 400 paying subs. Genuinely stuck on what to do next.
Long post, sorry. I needed to think out loud and this sub felt like the right place.
I'm a solo founder. The category is AI-powered performance coaching for valorant gamers. The thesis is simple: millions of people grind ranked every night trying to climb, human coaches cost around $25 an hour, and stat trackers just show you K/D and headshot percent without telling you what to actually fix. I'm building the part in the middle. Match ends, AI reads the data, you get a personalised breakdown and one thing to work on next game. Pricing is $2 a month because most of my users are 14 to 35 year olds in India and SEA.
Quick background on me. I'm an applied AI engineer, five years in production systems, peaked Immortal in the valorant game (top 5k APAC) so I knew the audience cold before I wrote a single line of code. Started building it in my spare time while learning LangChain. Shipped the MVP in 30 days, launched it quietly, and it just kept growing.
Where it is today:
15K total users. Around 5K MAU, 400 plus DAU. Average session is 4 minutes 10 seconds which I care about more than anything else because retention in this category is usually awful. Paid tier launched in late February. Went from 100 paid subs in month one to 400 in month two. 70 percent of the month-one cohort renewed. Burn is about $500 a month, mostly API costs. Zero rupees spent on marketing, the entire user base came from organic search, Reddit threads, Discord servers, and word of mouth.
Team is me full time, plus one frontend intern I'm mentoring. Backend, AI pipeline, infra, product, growth, all me. I know that's a problem and I know it's also the reason it works.
What I'm actually wrestling with, and what I'd love this sub's take on:
One. The product is clearly working in a narrow geography (India is 10K of the 15K users, US is the second biggest at 700-ish). The obvious next moves are either go deeper into India and milk the home market, or push hard on the US where ARPU would be much higher but acquisition is more expensive. I keep flipping. What would you do?
Two. I'm hitting the ceiling of what one person can build. I need a second engineer but the company isn't generating enough to pay a market salary yet. Have any of you hired your first engineer at this stage in India? Equity-heavy, salary-light? Did it work? Did the person stay?
Three. The product is single-game right now. The same playbook works for CS2, League, Dota, basically any competitive game with a public match API. Do I expand horizontally now or wait until the first game is truly locked in? Founders who've done category expansion, when did you know it was time?
Four. I'm in Agra. Not Bangalore, not Delhi NCR, not Bombay. The local startup ecosystem here is basically zero. How much of a disadvantage is this actually, in 2026, when everything is remote? Anyone else built from a tier-2 or tier-3 city and want to share what helped or hurt?
Not dropping the product name because I genuinely don't want this to read like a stealth promo, and I know how this sub feels about that. Happy to talk specifics in comments if anyone wants to dig into a particular number.
Thanks for reading this far. Brutal feedback welcome.