I’ve been through the journey the hard way: tried a lead agency: leads sucked. It felt like I was in the movie Glengarry Glen Ross complaining about dead beat trash leads
Tried Meta myself - not that effective
Google Search ads around zip codes was a bit better - but both of them expensive bets.
So my question; except from the network, how are you getting leads? What’s been your digital strategy?
i've been heads down growing my product these past few weeks. some days, it feels amazing. some days, it sucks.
so i asked myself: "why?" isn't this what i always said i loved? isn't this why i left my last company?
that's when it hit me: i was treating "building a product" like love at first sight.
i was looking for a spark.
i thought: you launch. you get users. you get paid. you rinse and repeat.
or, like love at first sight, you don't find your person. so you keep chasing that spark, only to be let down again and again.
but the truth is: building a product is more like growing into love.
you build something. you launch.
you hear crickets.
you try different channels.
until one day, someone takes a chance on you. you get 1% better each day.
you find more people like them.
until one day you realize: this is the love of my life.
everything is just easier with them.
i'm saying all this because there are so many frameworks out there about what works and what doesn't.
it's everyone sharing the 1% that worked for them. not the 99% where they failed.
and when we only hear the 1%, it feels like there's supposed to be an instant spark, that you just have to catch it and you're set.
but that rarely happens. so keep going.
don't judge your first attempt against someone else's 1000th!
Hi guys!
I built an AI agent to help you with account audit, monitoring account progress/health on a regular basis, and help you with creatives for experimentation.
Here's what I have built so far - from my own experience of managing $1M+ in ad spend:
- For initial campaigns, help with 2-3 ad concepts (in terms of messaging) and build creatives that match that ad concept
- Basic targeting to start with, based on interests - but at the end of the day, Meta has gotten great at it already - so pushing the users to set up pixel and suggesting proper conversion tracking setup
- Look at your account health on a daily basis (but not interrupting anything) - suggesting basic principles: trying out with two cold traffic approach to start (and see which one works better)
- making sure the budget is good enough to start experimentation with
- making sure there are more than 1-2 creatives to test
What else would make your lives easier as an ad manager?