My niche site's SEO is growing fast. What's the highest-leverage move from here?
I run a small DJ site: free tools and guides, with a paid product behind it (a music library organizer). Impressions have grown a lot over the last few months, but when I looked closely, most of that growth is worthless. AI Overviews are basically eating my best-ranking pages.
My single biggest query, "what is the tempo of electro music," has about 17,000 impressions and zero clicks. Same for a bunch of others like "dnb bpm." They rank top 5, but Google's AI Overview answers the question right there, so nobody clicks through. A big share of my impressions are these zero-click informational queries.
And separately, I barely rank for the queries that would actually convert. "dj library management software," "dj music organizer," and similar, where someone looking for a tool like mine would search, I'm on page 2-4 with almost no clicks.
So I'm rethinking where to put my effort:
- With AI Overviews answering most informational queries directly, is it still worth creating that content at all, or is that basically over for clicks?
- Is it worth trying to get cited inside the AI Overview, or is that just visibility with no payoff?
- Should I pivot hard toward commercial/product-intent content that still gets clicked, even though the volume is much lower?
- For anyone who's had AI Overviews gut their informational traffic, what actually worked?
I'd rather hear from people who've adapted to this recently.