One Reddit post turned into more leads than I expected.
I posted a project here some time ago, almost as an afterthought. Didn't think a lot about it. Turns out, one post got 19K+ views and counting, and brought a few inbound conversations with it - a couple of them are now moving towards actual contracts.
We are a group of people who build automation systems for businesses. To date, we have delivered about a dozen projects, each with its own challenges, requirements, and budget. Some projects had strict budgets, but we never compromised the quality of the work. We wrote one of these projects up as a case study and posted it to Reddit, and it received so much more attention than any paid marketing we’ve done.
My takeaway: your budget size doesn’t dictate the quality of what you build or the impact one post can have. One genuine, honest story can snowball more than you'd expect.