Cold email marketing setup for a SaaS?
Hi folks,
I'm a technical founder, have recently launched a product, and am trying to scale up my marketing operation. While I've got decades worth of technical knowledge, my marketing chops are still junior. Also my time and resources are somewhat limited for this endeavour, right now.
To get the most leverage, I scraped a few thousand leads off of an online directory, verified and cleaned them up as best I could, set up a marketing domain to preserve reputation ("getx.com", where "x.com" is my main domain), set up the proper DNS records, got a bunch of Zoho inboxes, and threw them into Instantly for warmup. Was feeling pretty accomplished at that time.
You can sense the 'but", and here it comes: I didn't wait long enough to warm them up, didn't apply spintax, and then saw my deliverability plummet, followed by a Zoho ban due to a ToS violation. I'm a bit at a loss now. I guess my domain is burnt now, time and money wasted.
For those of you who did it right: how did you do it? Which tools and runbook did you use?
Much obliged.