Cold email marketing setup for a SaaS?

Hi folks,

I'm a technical founder, have recently launched a product, and am trying to scale up my marketing operation. While I've got decades worth of technical knowledge, my marketing chops are still junior. Also my time and resources are somewhat limited for this endeavour, right now.

To get the most leverage, I scraped a few thousand leads off of an online directory, verified and cleaned them up as best I could, set up a marketing domain to preserve reputation ("getx.com", where "x.com" is my main domain), set up the proper DNS records, got a bunch of Zoho inboxes, and threw them into Instantly for warmup. Was feeling pretty accomplished at that time.

You can sense the 'but", and here it comes: I didn't wait long enough to warm them up, didn't apply spintax, and then saw my deliverability plummet, followed by a Zoho ban due to a ToS violation. I'm a bit at a loss now. I guess my domain is burnt now, time and money wasted.

For those of you who did it right: how did you do it? Which tools and runbook did you use?

Much obliged.

reddit.com
u/vivri — 1 day ago

Vibecoding isn't there yet, and whoever says so is lying.

I see a lot of back-and-forth on this sub - kids shooting their shot with a toy project, or a waitlist that never materializes, as well as folks replying with a knee-jerk reaction on any software project as if it were AI-slop, both if it were or were not the case (and then going around offering their services in a saturated market - which I find kind of ironic.)

I've also seen some folks here claiming to have vibecoded their own software - and honestly, I find it interesting. To me, it's the handyman-equivalent of someone with access to YouTube and a $100 HomeDepot gift card.

It's a bit of a long story - but the TLDR is that you cannot just vibecode something of actual value.

I'm a software engineer from Toronto, Canada, started programming in '09 and didn't stop til now. I always considered it a craft - there's a particular feel to a well-architected system, and a feel for sloppy design.

Around December of last year, I got an itch to create something interesting and useful for others - and see what this "vibecoding" hype is all about, and my partner and I came up with a few ideas. One of them was around a small scheduling and CRM app for tradespeople. I talked to my neighbour, who works as a handyman, and he said that he'd buy such an app if it allowed him to send an SMS to all his contacts at once. I said, no biggie - I'll come back to you in two weeks.

Opened Claude Code, loaded $300 into API credits (don't do that, kids - use the Max plan instead!), and went to work. A few days later, and I had a working Android app, on my own device. Holy shit, are software engineers even needed anymore? Should I learn a new trade? That was both exhilarating and concerning at the same time.

The app was simple enough - everything is local, uses the telephony service, reads contacts and converts to CRM clients, basic calendar and an SMS. Easy.

But the usability was shit. For every screen and interaction the AI created, I needed to redo it, rethink it in human terms. This is true for _every_ single step of the way. The AI is OK for creating some user-interface, but not a decent one.

My partner was behind the user look-and-feel for the app and websites. Here it's actually pretty easy to say - the human (almost) always does it better. Maybe in 6 months to a year it won't always be the case.

Testing started to reveal issues - tons of assumptions were taken by the AI, without consultation with me. Edge-cases failed for no reason I could tell. Fixing took a lot of time, digging into Android documentation, debug logs, extended Claude sessions.

Then the (first) big one came - I tried to send a message to over 100 folks at once. It started bouncing. I realized my provider flagged me as a spam sender. Digged deeper - ok, this needed background threads and a scheduling queue with backoff and retries. Few more days, done, tested, working.

Looked into how iPhone does it - Jesus H Christ, iPhone doesn't support sending SMS on the background - so Twilio needed to be wired in. Where there's Twilio, there's also a backend. Chose Firebase for simplicity and ubiquity. Ensured all key secrets aren't publicly visible. Ensured everything's wired. A week passed by - it started working. Still looking through Twilio and Firebase logs hunting for errors once in a while.

Then more features by user requests - quoting, invoicing, analytics. First pass with a vague idea and vibecoding - man this is easy. Then took it to my accountant, he tore it apart. Went back, did a LOT of research on compliance regulations, different provinces / states, inter-province, inter-state. Several iterations later and more than a week later - accountant was happy, I was happy. Then business expenses - where do you count the taxes? How do you actually count revenue and profit - pre or post tax, and what if it's deducted? Finally, done. Invoice apps aren't easy, even if they look like it.

Then started marketing more - and what we heard was almost always "I actually need more leads" - so did a couple of passes on a website creator with a built-in leads form that instantaneously sends leads to the app and a notification. A Vercel NextJS site, security audit of secret keys and library vulnerabilities. Tearing through prod logs across several systems (app, Firebase, Vercel) - rince and repeat. Investigate why Firebase channels sometimes drop a message. It's working now!

This is just the "highlight reel" - and probably I omitted a whole bunch.

It took us around 6 months, on-and-off, to create something truly good that we're very proud of and can help folks where it counts. I don't believe that anyone can create something viable, that "just works" in under a month for a small product, under 3-6 months for a moderately complex one - and most likely under a year, until they find their true spot in the market (if they even get that far.)

If you'd like to see the results for yourselves - we stand behind our word - it's https://PocketClients.com

Hope it was an interesting read.

Cheers,

Victor.

u/vivri — 10 days ago

Moonlighting as a founder.

Hi folks,

I've been at this game for a while, and while I enjoy writing software - I've always had the "founder bug". I tried a few times in the past, and now it's probably my most serious attempt so far - likely to generate enough revenue to completely jump on it in the next year or two.

How do full-time employers see someone who is developing a (possibly) successful product on the side?

Please reply if you've had experience being on either side of the fence.

reddit.com
u/vivri — 29 days ago
▲ 4 r/ontariocamping+2 crossposts

LTE / 5G in Mara Provincial Park?

Hi,

As the title says, I'm wondering if there is decent mobile internet coverage.

We're going over the weekend, and just found out my partner has to be online to be online for work. This sucks, but we're trying to still salvage the trip if she can connect within park boundaries.

Anyone knows?

Thanks!

reddit.com
u/vivri — 1 month ago

Cloak & Dagger interview

Hi folks,

I recently interviewed with a company, where all employees were forbidden to disclose its name due to an NDA. I even went to their offices - a very decent space at the downtown core of a major hcol city.

The industry is legit, the people seemed solid, but the whole cloak & dagger thing was extremely suspicious to say the least. The HR gave some bs reason that the founders decided to not spend millions on marketing.

This is unusual and... Amusing. Has anyone ever come across anything like this?

reddit.com
u/vivri — 1 month ago
▲ 0 r/CRM

Whitelabelling vs. Branded watermarks?

Dear CRM users/makers/maintainers -

  1. Is it a big deal that invoices sent from the CRM to the users' clients are watermarked with the logo? For example, a small watermark at the bottom: "Made by PocketClients"

  2. Is it a big deal that SMS messages sent via the CRM to the users' clients are watermarked with the name of the product? We don't have a "bring your own phone number" feature yet. For example:

"Hi Bob! This is Esther, reminding you about your appointment tomorrow.

To reply, text: 1-416-111-1111 | Sent via PocketClients"

(Here it's also informative, as in - why would they get an SMS from some unknown number)

---

Genuinely curious if users generally don't care, find it mildly annoying, or a dealbreaker?

reddit.com
u/vivri — 2 months ago

Whitelabelling in software?

Would you care if your customers saw software branding in their quotes and invoices? What about footers in sms that the software sends out on your behalf?

I'm asking for the software that I've built for handymen, I want it to be the best it can.

Appreciate your input.

reddit.com
u/vivri — 2 months ago