u/vladbogza

Hey guys, I have a roofing company client in Texas. They are small company that spends about 1k/month in ads. The performance has gone down the last few months.
March - 6 leads
April - 2 leads
May - nothing yet.

Clicks have not dropped, no garbage keywords, impression share remained somewhat steady. However, the top of page rate has gone down a little bit.

I am thinking it can be one of the following:

1. Competitors entered the market. Spending more budget to get the top of page rate.
2. Our mix of keywords + landing page doesn't work anymore. This is weird because performance had been steady for 6 months.
3. I made some slight changes to ad copy but they were small. i.e: Instead of "Free Inspection" I added "Get A Free Inspection".

Any thoughts on what could be hurting performance?

Hey guys, been researching AI content lately and tools like SORO, SemRush, etc. Has anyone noticed that their AI generated content does not get indexed? And the indexed pages rank so low that nobody sees it?

Hey guys, been researching AI content lately and tools like SORO, SemRush, etc. Has anyone noticed that their AI generated content does not get indexed? And the indexed pages rank so low that nobody sees it?

Took on a new client this week — local phone repair shop. He came to me because his previous SEO agency had been billing him for months and he wasn't seeing any results.

I logged into his GSC and Search Console expecting the usual stuff (thin content, no backlinks, broken canonicals). Instead I found something I've genuinely never seen before.

The agency had generated hundreds of pages with URLs like:

/repair?k=8f3k2j

/repair?k=2m9x1p

/repair?k=7q4r8t

...and so on. Every single one of them was the exact same service page content. Just the same template with a random ID parameter tacked onto the URL.

I'm assuming the "logic" was: more pages indexed = bigger site = Google trusts you more = better rankings.

The actual result:

- Most of these pages never got indexed (Google correctly flagged them as duplicates)

- The few that did index ranked nowhere

- Crawl budget completely wasted on junk URLs

- His real service pages were getting ignored because Google was busy crawling parameter spam

- Site quality signals tanked

He paid them for 6+ months. Zero calls from organic.

Cleanup plan is going to be: canonical the parameter URLs to the clean version, disallow the parameter in robots.txt, submit a clean sitemap, and rebuild the actual service/location pages with real content.

Anyone else seen this exact tactic in the wild? Curious if this is some "strategy" being taught somewhere or if it was just one agency winging it.